Low Event Match Quality on Meta? How to Help Meta Recognize More of Your Buyers (Shopify)

Описание: Low Event Match Quality in Meta Events Manager? Meta can only optimize for buyers it can recognize. Here's how to send it more of who your buyers are, with zero health data.

Free check: find out in about 10 seconds if your store is in Meta's restricted mode, and how exposed you are. No login, no access to your accounts.
→ https://firstpartysolution.com

In this video:
0:00 Low Event Match Quality: why it matters for health stores
0:17 Meta's pixel sees one page at a time
0:25 What a relay sees: order, email click, ad click, location
0:39 13 match details on every event, 0 health data
0:59 Customers you know, buyers who skip the cart, first-time visitors
1:25 What better matching changes (and when it's not worth it)
1:40 Flagged as Health & Wellness? First, make sure your events arrive
1:54 Check your store for free

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