Top Ecommerce Product Detail Page Design Elements: Part 1

Описание: Let's talk about your product detail page design.

Every point along the customer’s journey from research to purchase is important.

There is one place, though, where the customer is called upon to make a choice of exceptional consequence.

That special spot is your product detail page.

And that means your ecommerce product detail page design can make or break a sale.

It’s there that the potential customer will determine whether to purchase your product or keep looking.

In this video, we're diving into the elements that will make sure your PDP :
Gives detailed, benefit-focused information about the product in question
Offers an easy and obvious way for buyers to take the next step towards purchase
Presents shoppers with alternative suggestions when necessary

Here's an overview:
00:00 Introduction
01:30 What your PDP needs to do well
02:25 Product name
03:01 Product description
3:57 Call-to-action
04:30 Product imagery
05:13 Product videos
05:58 Social proof
06:49 Product recommendations and comparisons
07:32 Add to wishlist
08:40 Summary - part 2 coming soon!

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