How to Standardize Marketing Messaging for Maximum Efficiency | Iterable - Activate Live 2020

Описание: Do you find yourself coding the same things over and over again? Do your company’s headers give you a headache? What do you do when your creative team decides they want to change that blue headline color yet again? Filled with tips you can implement in your multi-channel marketing program starting right now, this session will cover some of the different ways Care.com is using Iterable Snippets to simplify their template builds—not only to increase efficiency but also to strengthen brand adherence across multiple channels and campaigns. We’ll cover the basics, as well as more advanced solutions utilizing handlebars, data variables and positional parameters. In this session, we will show you some of our favorite ways to use Snippets that help us to simplify our team and cross-functional partners’ day-to-day work, and make the Iterable platform more accessible to other users—even those with no coding experience!

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Iterable

Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction across the entire customer journey.

Learn more at https://www.iterable.com

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Activate Live 2020
Authentic Experiences. Empowered Connections.

Today’s consumers expect more from brands. The ideal customer experience is no longer singular across a wide audience. It’s individualized and human. This year at Activate Live we are bringing you stories, insights, and strategies you can take with you to make your customer experience memorable. You don’t have to dream of building a long-lasting relationship with your customers anymore. At Activate, you can make it a reality.

Learn more about Activate and watch our recordings:
https://www.iterable.com/activate/