Scenario 4 – Muddling Through

Описание: What if no single force truly reshapes IT consultancy?

Muddling Through explores a plausible future for the IT consultancy industry in which change happens incrementally rather than dramatically. AI advances, ERP renewals, regulatory pressures, and geopolitical tensions all matter — but none becomes dominant enough to fundamentally reorganize the industry.

Instead of disruption or consolidation, the sector evolves through adaptation, patchwork solutions, and pragmatic compromises.

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🎯 What this scenario explores
• Why large-scale disruption fails to fully materialize
• How organizations adapt through incremental change
• The persistence of hybrid, legacy-heavy IT landscapes
• What this means for consulting demand, margins, and differentiation
• Strategic implications of operating in prolonged uncertainty

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🧭 About the scenario series

This video is part of “The Future of IT Consultancy – Four Scenarios for 2035”, a scenario-based foresight exercise designed to help organizations:
• Explore futures where no clear “winner logic” emerges
• Prepare for slow-moving but persistent structural pressure
• Stress-test strategies for robustness rather than optimization

These scenarios are not predictions. They are plausible, internally consistent futures created to support strategic dialogue and long-term decision-making.

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🏛 About EDHEC Center for Net Positive Business

This scenario was developed by the EDHEC Center for Net Positive Business, which helps organizations build future-ready, net-positive strategies by combining strategic foresight, technological transformation, and responsible value creation.