The Unique Advantages of Out-of-Home Advertising
Автор: Marketing Trends with Stephanie Postles
Загружено: 2024-09-04
Просмотров: 981
Описание:
On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.
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#marketing #marketingtrends #marketigntrendspodcast #marketingtrendsjeremy #mission #missionorg #business
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