User Retention Strategies in Fintech: You’ve Acquired Users - What is Next? | Chiedozie Ike

Описание: Acquiring users is only the first step. The real challenge begins after, keeping them engaged, active, and loyal over time.

In this Builders in Fintech masterclass, Chiedozie Ike, Senior Associate, Customer Lifecycle Management at Flutterwave, breaks down practical strategies fintech companies use to retain users after acquisition.

The session explores how product teams, growth teams, and lifecycle managers can design better engagement loops, reduce churn, and build sustainable user relationships in fintech products.

If you're building or managing fintech products, this conversation offers practical insights into what happens after the signup moment.

What you’ll learn in this session:
Why user acquisition alone isn’t enough for fintech growth
Key retention strategies used by leading fintech companies
How lifecycle management improves product engagement
Common retention mistakes fintech teams make
Practical approaches to reduce churn and increase user activity

This masterclass is part of the Builders in Fintech (BIF) Masterclass Series, where experienced operators share practical insights on building and scaling fintech products across Africa.

Subscribe for more conversations with fintech builders across the ecosystem.

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