Online Marketing For Lawyers | 3 Huge Mistakes Your Law Firm Is Making Online

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As a legal marketing agency, we see law firms & lawyers commonly make these 3 PPC mistakes online. Marketing your law firm online is essential to the growth of your business.

In this video, Bill Hauser (CEO of SMB Team) will bring you through the 3 biggest mistakes law firms are making with their online marketing.

PPC (Pay-Per-Click) is a form of online marketing through Google Ads & Bing Ads. As the digital landscape evolves, PPC remains one of the top sources for generating highly-qualified, intent-based clients online.

So, what are the top 3 PPC mistakes that your law firm should avoid?

1) MISTAKE #1: Optimizing Your Website For Bucket Phrases
Dominate the niches for the keyword phrases that your website is showing high for in Google. You don't want to optimize your law firm's website with SEO for broad phrases – this will pull in unwanted traffic and cases.

2) MISTAKE #2: Having A Negative Disposition Towards Marketing / PPC
We get it, your law firm has probably been burned in the past by a marketing agency who promised the world, and underdelivered. It's hard to find agencies to trust, but DO NOT make you give up on a PPC strategy for your firm. PPC should be your #1 or #2 source of cases online.

3) MISTAKE #3: Thinking Prospective Clients Will Close Themselves
At the end of your day, your law firm's marketing efforts don't end online. When a lead calls in from an online campaign, it's your duty to CLOSE that lead. You need to implement a full follow-up strategy.

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