Change is a feature: Effective strategies for communicating product changes

Описание: In this session, Scott will share a framework and some top tips to help you create effective strategies for communicating product changes.

Stop me if you’ve heard this one:

Q: What did the engineer say to the customer in the release notes?
A: Minor bug fixes and enhancements.

Oops, sorry, that’s not a joke. But it is unfortunately common.

Far too often, changes to our products are communicated to customers with a cavalier attitude—if at all. This is a shame, as change is the most common, unifying feature across modern software (you know, software? that stuff all businesses are now made of?). Web and mobile apps, informational websites, and other digital experiences are constantly being updated and changed, often rapidly and invisibly, in ways that can cause confusion, frustration, increased support costs, and, yes, even churn.

Enough is enough. It's time to embrace change as the core feature that it is. In this session, Scott will share a framework and some top tips to help you do exactly that.

About our speaker, Scott Kubie (he/him)
A leading voice in content strategy and UX writing, Scott Kubie is an independent designer, writer, and digital strategist. He’s the author of Writing for Designers from A Book Apart, a brief book about how to get UX writing done on design projects.

Scott has been a staff content strategist at Mailchimp, content strategy practice lead at Brain Traffic, and was the first UX content strategist at Wolfram Research. He’s taught content strategy for the School of Visual Concepts, UX writing for the School of Visual Arts, and organized Content. Events and the Content Career Accelerator.

Scott helps teams worldwide create better experiences and happier customers by applying insights from the worlds of content strategy, content design, UX writing, and information architecture.

He grew up in rural Nebraska, which accounts for both his flat accent and early interest in the web. Scott has a B.A. in electronic media and journalism from Drake University and has been working on the content side of digital experiences since 2009.

Before finding his design career, Scott was a founding board member and later executive director of the non-profit Greater Des Moines Music Coalition, where he helped launch events such as the 80/35 Music Festival. He’s also worked as a coworking space owner, masonry laborer, overnight rock radio DJ, camera operator for hockey and horse racing, and purveyor of vintage coffee mugs and menswear.

Scott lives in Rhode Island and enjoys biking, running, and playing guitar. He’d be happy to sing something for you, so long as it’s by John Prine.