How Advantage+ Sales is Changing the Meta Ads Game Forever

Описание: The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we revisit a lab live session we had on Meta’s new Advantage+ sales system and share a game-changing creative strategy you’ll want to try.

We’re hosting John Moran, who has spent over $1 million testing Meta's updates in real time. We discuss the shift from traditional targeting to AI-driven strategies in Meta’s Advantage+ campaigns. John reveals how advertisers are now at the mercy of the algorithm, with little control over exclusions or targeting.

However, we’ll also show you how to fight back with custom event cAPI imports, a strategy that’s helping us regain some of the control Meta has taken away. Plus, we break down the shifts in creative testing, campaign structures, and customer targeting to keep you ahead of the curve.

In This Episode:
00:00 Introduction
04:22 Advantage+ campaigns vs. manual setup
11:12 Results from testing Meta’s algorithmic shift
15:21 How is Advantage+ different from PMax?
20:47 Testing Advantage+ for new customer acquisition
23:55 Merging Advantage+ with cAPI imports
30:25 Custom event cAPI imports explained
34:09 Step-by-step process of setting up Advantage+ campaigns
40:20 Inclusions and exclusions with the cAPI strategy
50:51 Regaining control with new creative strategies

Mentioned in the Episode:
Episode 691: The MAJOR Meta Advantage+ Changes You Must Know: https://perpetualtraffic.com/podcast/...
Meta Advantage + Breaking News! | Tier 11 Live!    • Meta Advantage + Breaking News! | Tier 11 ...  
Get Your nCAC Calculator Now! https://www.tiereleven.com/ncac
Tier 11 Data Suite: https://www.tiereleven.com/what-we-do...
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