Spotify Pitch Deck: startup pitch deck design and teardown

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Today we’re gonna be looking at the slides of a Swedish company most of you have heard of, probably even used recently: Spotify.

The presentation we redesigned is not really an investor pitch deck per se. These slides were created by one of Spotify’s early developers, Jon Aslund, who joined the company in 2006. They were meant to recruit people for their team, pitching top talent at local universities back in Sweden.

For the most part, this presentation is a regular pitch deck. At least up until the middle of its staggering 70 slides! After slide 35, the presentation becomes pretty technical, given the fact that this was addressed to computer software engineers.

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