The Neuroscience of Decision Making│Carmen Simon│WKF 2017
Автор: World Knowledge Forum
Загружено: 2017-11-13
Просмотров: 1188
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[INSIGHT 30' The Neuroscience of Decision Making]
Your success in life is a function of your ability to influence other people’s memory. People will make decisions in your favor—hire you, promote you, love you—based on what they remember about you, not on what they forget. That is why it is critical to understand how memory works. This principle applies to companies and brands, which need to have a great appeal to customers to be chosen and to be loved. Attend this session and discover how to take advantage of several counter-intuitive insights into how memory influences decisions.
Attendees will learn:
The link between influencing customers’ memory and their decision making process
How to apply to any content three techniques based on the way the brain makes decisions
How to use a modern approach to memory, which is seen from the perspective of remembering the future, not the past
In the end, you'll leave this session with practical guidelines of crafting your messages with lasting impact based on neuroscience approach.
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