Designing Brand Identities with Andrew Hochradel - 1 of 2 | Adobe Creative Cloud

Описание: Join Andrew Hochradel on Adobe Live as he designs a brand identity using Adobe InDesign and Illustrator. Stay tuned for Andrew’s pro-tips for creating branded collateral and proof decks for clients!

Andrew Hochradel is a freelance brand identity designer based in Southern California.

Canceled Con assets: https://assets.adobe.com/public/ea81c...

https://www.behance.net/hochdotco

Check out part 2:    • Designing Brand Identities with Andrew Hoc...  

Project overview: 2:00
Associative cognitive barriers: 10:00
Logo sketching: 23:00
About London Underground: 33:30
Jumping into illustrator: 35:00
Stacking multiple fills on a path: 40:00
Technical VS Optical: 47:20
Getting re-inspired: 1:45:50

Join us LIVE on Behance: https://www.behance.net/adobelive

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Designing Brand Identities with Andrew Hochradel - 1 of 2 | Adobe Creative Cloud
   • Designing Brand Identities with Andrew Hoc...