B2B Social Media Playbook 2025 | Olga Bondareva, ModumUp

Описание: B2B social media marketing goes beyond brand awareness – it helps build meaningful connections with high-value clients.

Olga Bondareva   / olgabond  , Founder of ModumUp - Social Selling for B2B https://modumup.com/?utm_source=youtu..., will share the agency’s best practices for effective B2B social media marketing.

Topics we’ll cover:

✅ Account-based marketing approach (ABM) on social media – an approach that treats each target company as a separate market with customized marketing efforts. This is especially relevant when working with enterprise clients.

✅ Personal LinkedIn profile development (Social Selling) – a key way to build trust with potential clients. We’ll also cover Employee Advocacy initiatives.

✅ LinkedIn ads– a highly precise marketing tool since users provide detailed information about their companies, job titles, and industries.

✅ LinkedIn Live sessions – an interactive format to engage the audience, showcase expertise, and strengthen relationships with target clients.

✅ Community management – bringing B2B prospects together, building relationships, and gradually converting them into clients.

✅ Measuring social media marketing success – key metrics to track performance and improve results.

And more.