How Community Engagement Turns Into Real Business ROI | Community ROI with Jillian Bejtlich

Описание: “If people feel safe enough to ask questions, you've already won half the battle.”


In this episode, we discussed how to align community strategy with business objectives, drive real ROI, and empower customers through human connection and intelligent design, in particular:
👉 Why case deflection still matters, and what to measure beyond posts and replies.
👉 How to empower customers to contribute, even if they’re not answering each other’s questions.
👉 How community accelerates product, engineering, CX, and marketing when collaboration flows.


Join Yurii Lazaruk, the Community Consultant, and Jillian Bejtlich, a true community nerd in the best possible way — a quirky techie fueled by curiosity, grounded in data, and unafraid of a little chaos, who's built communities everywhere from Autodesk and BAE Systems to Zapier and Calendly, in connecting community goals with business goals to drive business growth!


Connect with Jillian and Yurii on Linkedin:
  / jillianbejtlich  
  / yurii-lazaruk-community-consultant  


Timestamps:
00:00 Meet Jillian Bejtlich
01:14 Defining Community for Business
02:30 When a Company Doesn't Need a Community
05:02 Aligning Community Goals with Business Objectives
08:34 Unique Use Cases of Calendly
13:40 Encouraging Community Member Interaction
16:56 Motivating Community Members
19:39 Challenges in Community Building
21:30 Collaborating with Other Teams
23:26 The Role of Community in Different Departments
26:25 Communicating Community Impact to Management
34:10 Using AI in Community Building
38:05 Identifying Community ROI


#communityROI #communitybuilding #businessgrowth