Why Most Podcasters Quit (And How Susie Made It to Year Two) | Iron Age Marketing Season 2 Ep 002

Описание: 🎙️ CLIENT SPOTLIGHT: Susie St. Angelo went from terrified banking executive to confident podcast host - here's what changed along the way.

🎯 TIMESTAMPS:
00:00 - Welcome to Episode 002
01:00 - Introducing Susie St. Angelo: From banker to health coach
03:00 - Why authenticity keeps coming up this season
04:00 - The expectation: Hundreds of thousands of listeners
05:00 - The reality: A platform for sharing knowledge
06:00 - Why relationships are the real ROI
07:00 - Working with clients you actually like
08:00 - Building relationships that last beyond one episode
09:00 - The Circle of Life approach to health coaching
11:00 - Goals evolution: First six months vs now
13:00 - Why being on camera is different than client calls
14:00 - The decision to just go and do it
15:00 - Family expectations: The generational divide
17:00 - Why Susie doesn't toot her own horn enough
18:00 - Being present in the moment makes you authentic
19:00 - The danger of over-preparation
20:00 - Bulk recording systems that actually work
21:00 - The most ridiculous conversations are the best ones
23:00 - Recording podcasts in coffee shops and bars
24:00 - Where to find Susie and her podcast

🔥 KEY MOMENTS:
Susie admits she doesn't watch her own podcast (neither does Nicky P)
The shortest podcast that never made it to air
Why friends toot Susie's horn better than she does
Nicky P once had a PhD economist on to discuss Beastie Boys and Les Mis
The Baker Creek seed catalog tangent (if you know, you know)

💡 MAIN TAKEAWAYS:
✅ Your podcast goals will evolve - and that's healthy
✅ Relationships matter more than download numbers
✅ Being on camera is scarier than client calls (at first)
✅ Over-preparation kills organic conversation
✅ Bulk recording quarterly creates sustainability
✅ Work with clients you actually like - life's too short
✅ Your family might not get it (generational thing)
✅ Joy and creative outlet are valid reasons to podcast
✅ Year two is a massive success most people never reach

🎙 HOST & GUEST:
Nicky P - Iron Age Marketing, podcast producer, relationship builder
Susie St. Angelo - SOS for Your Life podcast, health coach, recovering banker

📚 RESOURCES:
SOS for Your Life - Emergency Wisdom for Everyday Life

Find Susie:
Facebook: Susan St. Angelo Coaching LLC
Instagram: @StAngeloSusan
LinkedIn: Susan St. Angelo
Email: [email protected]

Building a podcast for your coaching business? This is what the real journey looks like.

🔔 SUBSCRIBE to Iron Age Marketing for weekly episodes helping coaches, creatives, and business owners build authority through authentic podcasting.

💬 COMMENT below:
What were your expectations when you started podcasting?
Do you watch/listen to your own episodes?
What's the weirdest conversation you've had on your show?
How have your podcast goals evolved?

⚖️ DISCLAIMER: Real talk about real podcasting experiences. Your journey will be different. And that's the whole point.

Iron Age Marketing: Your weekly dose of inspiration and wisdom for building authority through podcasting.