Why Recurring Clients Are the Real Agency Cheat Code

Описание: I always pitch recurring, long-term, follow-up relationships — because they’re the closest thing to a cheat code in the agency world. First, you eliminate customer acquisition costs on every follow-up engagement. No cold emails, no Upwork Connects, no grinding for the next lead. Second, you actually get to know the business. You understand the client’s pace, their expectations, what’s realistic, and how they like to work. They also get to understand you, which removes friction, reduces miscommunication, and creates a smoother collaboration every single month. Recurring relationships are where trust compounds, churn drops, and scaling becomes predictable.