The Process of Persuasive Design in Six Steps with Dr. Eric Schaffer
Автор: Human Factors International
Загружено: 2012-04-18
Просмотров: 101716
Описание:
Six steps of the process of creating a persuasive design.
http://www.humanfactors.com/training/...
6 Steps to Persuasive Design
From our previous video on Persuasion, Emotion, and Trust (PET) • 7 principles that make your website more e... , you know that there are long lists of methods we can use to motivate customers and increase their conversion. So it's natural to think that using more persuasion methods is good and will result in lots of conversion.
But is it true?
In this video, Dr. Eric Schaffer says using lots of methods results in persuasion clutter. He outlines in 6 steps the scientific application of PET research to create a persuasive design.
He discusses:
Using in-depth Gestalt interview methods to understand the customer's drives, blocks, beliefs, and feelings.
The importance of PET Analysis to find out what really matters to customers
How to create a powerful meme to support the persuasive effort
Getting to that magic point of certainty, when the actual sale happens
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