How to use AI to audit GA4 attribution and the use of UTM parameters
Автор: Conversion Uplift Ltd
Загружено: 2026-01-02
Просмотров: 52
Описание:
Neal Cole, from digital analytics agency, Conversion Uplift, introduces a practical approach to accelerating GA4 attribution audits using AI tools.
Here is the AI prompt we use:
Evaluate this traffic acquisition data from Google Analytics 4 and list inconsistent or sub-optimal use of UTM parameters, such as upper case and not using standard naming conventions that Google does not recognise. identify how changes in the use of UTM parameters could be deployed to provide more consistent channel groups to help marketing people set up UTM parameters for campaigns using best practice naming conventions. Also suggest how to break up generic default channel groups into custom channel groups in the GA4 console
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