How to Create a Lead Magnet That Actually Works (Not Just Looks Pretty)

Описание: You don’t need another “freebie.” You need a lead magnet that actually converts — one that solves a real problem, connects to your paid offers, and attracts the right people to your business.

In this episode of Higher Purpose Marketing, Ashley Conway shares how to create a lead magnet that doesn’t flop. You’ll learn what makes a great freebie (and what doesn’t), how to make sure it fits your sales funnel, and why the goal isn’t the download — it’s the next step.

If you’ve ever created a gorgeous lead magnet that went nowhere, this one’s for you.

⏱️ Timestamps
00:00 - Why most lead magnets fail
02:30 - What a high-converting lead magnet actually does
04:45 - Start with your paid offer and work backward
07:10 - How to make your lead magnet irresistible
09:30 - The “quick win” rule (30 minutes or less)
11:40 - Packaging your freebie so it looks pro
13:55 - How to make your lead magnet connect to your next offer
16:15 - Test, tweak, and build momentum

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📺 Subscribe to Higher Purpose Marketing with Ashley Conway for honest, data-driven marketing advice that helps you simplify your strategy, attract aligned clients, and grow without burning out.

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