Trust, Performance and the Dark Side of Business Partnerships

Описание: Our guest is Dominika Latusek from Kozminski University in Warsaw, Poland. She talks about trust in business partnerships and why it doesn’t always work as expected. While trust can help buyers and suppliers work well together, it doesn’t always match reality. Sometimes companies keep trusting a partner even when performance is poor, and other times, they remain skeptical despite good results.

She explains that trust between companies is based on competence (can they do the job?) and goodwill (do they have good intentions?). To help businesses understand whether their trust in a partner is justified, she developed a tool that measures trust, perceived performance, and satisfaction. This tool helps companies spot warning signs before problems arise.

Dominika also warns that long-term partnerships can lead to complacency, where companies stick with familiar partners instead of looking for better opportunities. She discusses “hostage arrangements,” like shared investments, that make it costly for businesses to break trust. But if trust only exists because of financial ties, is it really trust?

This episode challenges common ideas about trust in business and highlights why companies should regularly check whether their partnerships are truly working in their favor.

#partnerships #trust #mistrust