MBA Capstone Business Simulation Presentation WGU
Автор: Miranda Shelton
Загружено: 2025-11-10
Просмотров: 337
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🧠 MBA Business Simulation Overview
The simulation is a capstone experience designed to immerse MBA students in the full lifecycle of launching and managing a company. It integrates core competencies from the program—strategy, finance, marketing, operations, and conscious capitalism—into a dynamic, competitive environment.
🚴 Business Focus
You play the role of an entrepreneur launching a custom carbon fiber 3D-printed bicycle company.
You manage all aspects of the business: marketing, sales, HR, manufacturing, finance, and accounting.
You compete against other entrepreneurs with similar ventures
📊 Simulation Structure
Start-Up Q1–Q3: Define strategy, build operations, establish sales and marketing, and prepare for growth
Venture Pitch Q4 Develop Task 1: tactical plan + pitch for venture capital funding
Growth Q5–Q6 Scale operations, optimize performance, drive value creation
Final Report Post-Q6 Complete Task 2 (board report) and Task 3 (reflection)
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