Brand Architecture 101 | The Brand Relationship Spectrum | MBA Prep | The Business Caselette
Автор: The Business Caselette
Загружено: 2021-01-28
Просмотров: 6876
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Hello & WELCOME BACK to THE BUSINESS CASELETTE!
The Business Caselette, modeled after the MBA case method, is designed to be a resource for learning about business through real-time and accessible examples. Our topics cover strategy, marketing, sustainability, and beyond. And we feature businesses that are relevant to your day-to-day journey as either a buyer, a consumer, or an observer.
In this episode, we will cover all things BRAND ARCHITECTURE. You'll walk away with a foundational understanding of the Brand Relationship Spectrum and be able to define a Branded House, Sub Brand, Endorsed Brand, and House of Brands.
Please like, share, and subscribe! And, of course, leave any comments below about what you'd like to hear about next :)
I hope you enjoy!
Xx
Alexandra
C O N N E C T -
IG: TheBusinessCaselette
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