BlacVolta: Why Most Creatives Stay Broke, and How to Fix It - Masterminds Podcast EP11

Описание: So many talented people are creating incredible work, but still struggling to make a living from it.
In this episode of the Masterminds Podcast, Richie Mensah sits down with Joey Adjei, the visionary behind BlacVolta, to talk about the real reason most creatives stay broke — and what it takes to break free from the cycle.

This conversation goes beyond art, content, or culture. It’s about systems, strategy, and self-worth — how to build a creative brand that doesn’t just get likes, but lasts.

In this episode, you’ll learn:

Why creativity alone isn’t enough
The business mistakes most creatives make
How to build a community instead of just a following
Turning creative ideas into sustainable income
The power of structure, collaboration, and consistency

If you’re a creative, entrepreneur, or someone trying to build something meaningful, this one will challenge your mindset and reset your approach to work, value, and money.

“Creativity isn’t about hype, it’s about building systems that make you valuable.”

00:00 – Intro
02:15 – From 9–5 to Building Blaq Volta
05:40 – Turning Passion Into a Business
09:20 – The Year of Return & Ghana’s Creative Boom
12:35 – The Real Reason Most Creatives Stay Broke
17:10 – Community Over Virality
22:45 – The Business Side of Creativity
28:30 – Systems, Structure & Scaling a Brand
33:15 – Consistency Is the Real Flex
39:20 – Why Nigerian Creators Are Winning
45:40 – Monetizing Your Craft the Smart Way
53:10 – Excellence Over Perfection

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🔗 Connect & Resources
📖 Get my book & learn more: www.richiemensah.com
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📸 Instagram: @richiemensahgh
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✨ Credits
Outfit by Allumer
Shot at Tigon Creative Studios
Equipment support by Kreative5 Ltd

🧡 Disclaimer
This podcast is for educational and inspirational purposes. Not financial advice.