Steve Wendel, PhD "A Blueprint for Behavioral Design" - Action Design ATX Meetup Presentation

Описание: One of the most significant figures in our field, Steve Wendel, PhD, presented to Action Design ATX in August 2020. He's the founder of the Action Design Network, and the author of the pioneering book "Designing for Behavior Change".

Dr. Stephen Wendel will walk us through the blueprint that organizations around the world use to nudge users to act differently. He’ll draw upon the largest survey ever conducted of behavioral teams around the globe and the new second edition of his book "Designing for Behavior Change".

Organizations everywhere are now applying behavioral science to nudge their users to act differently. They help people overcome behavioral obstacles in diverse areas – from exercise and dieting to learning new job skills. While these efforts vary widely in focus, the Survey Steve conducted found that the approach each group takes is remarkably similar. After years of experimentation and learning in the field, practitioners have effectively developed a blueprint for behavioral design.

If you’re someone who develops products and communications—such as a product manager, designer, researcher, or marketer—this talk is for you. You’ll discover how to identify and help your users take action, step-by-step. Along the way, you’ll learn how organizations from Spotify to the IRS do it, and about the tremendous opportunities and risks the field faces.

Steve's Bio:

Dr. Wendel is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior.

Stephen has authored three books on applied behavioral science (Designing for Behavior Change, Improving Employee Benefits, and Spiritual Design) and he founded the non-profit Action Design Network: educating the public on how to apply behavioral research to product development with monthly events in twelve cities. He has two wonderful kids, who don’t care about behavioral science at all.

Links:
Presentation Deck: https://drive.google.com/file/d/1Wm5X...
Steve's Website: https://www.behavioraltechnology.co/
Steve on Twitter: @sawendel


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