I Quit TikTok… and It Hurt My Business (So We Talked About It)

Описание: In the last few years, tattooing isn’t just tattooing—social media is part of the job. In this episode, Jon admits he fell off TikTok… and he thinks it’s hurt his business. So we brought on Vicky, a young tattooer from Hanover, Pennsylvania (Bluebird Tattoo Studio) whose TikTok presence helped her get super booked out—and we break down what actually works.

In this episode, we talk about:
• Why TikTok rewards faces + introductions in the first 3 seconds
• The “tat tat tat” format that keeps pulling big views
• “Stop the scroll” vs “reverse the scroll” psychology
• Why raw content is beating overly polished content
• Using templates (CapCut) to post faster without overthinking
• Consistency, getting “punished” for not posting, and how to get momentum back
• Turning views into paid clients (links, speed of replies, impulse bookings)
• Closing books the smart way + building hype before opening them again
• Conventions, walk-ups, and the real culture side of tattooing

What’s your biggest struggle with TikTok right now — consistency, ideas, or filming? Drop it in the comments.

Hosts / Guest:
Jon Mesa — @jonmesatattoos
Matt Truiano — @matttruiano
G Money — @gabetattoos
Guest: Vicky — @happycampertattoos (Bluebird Tattoo Studio, Hanover PA)



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