Breaking Rules to Build Brands | Arthi Raguram | TEDxSRMIST

Описание: In the TEDx talk by Arthi Raguram, founder of Deyga, she shares how she built a natural skincare brand by destroying industry norms. She uncovers the hidden barriers – the need to be perfect, rapid growth, and the illusion of entrepreneurial freedom. Through integrity and honesty, she built a slow but loyal chain of customers.
Her path demonstrates that success is possible beyond conventional rules. This talk encourages us to identify and break down our unseen constraints. Arthi Raghuram is the founder of Deyga Organics, an Ayurveda-inspired beauty brand established in 2018. The brand's name, "Deyga," is derived from the Tamil word "Deygam," meaning "body," reflecting its holistic approach to personal care.
Arthi's journey into natural skincare was influenced by her personal experiences with sensitive skin during her teenage years. Dissatisfied with chemical-laden products available in the market, she turned to traditional home remedies, which sparked her interest in the potency of natural ingredients for skincare.
Deyga Organics emphasizes the use of natural, handcrafted products, combining ancient Indian practices with modern techniques. The brand sources raw materials from local farmers or cultivates them on its own farms, ensuring quality and sustainability. Traditional methods, such as preparing formulations in copper and brass vessels, are employed to enhance the efficacy of the products. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx