How He Built a Spa Business for Tier-3 Towns |ft. Rajesh Motiyani |Nitin Joshi Notes

Описание: Podcast Link:   • From ₹0 To ₹250Cr: A Tier-3 City Shoe Empi...  

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Today, We have Rajesh Motiyani, the founder of Shoe Factory, a brand built from Ratlam, not a metro, without any fundraising.

In this episode, Nitin Joshi sits down with a Tier-3 entrepreneur who proves that big businesses don’t have to start from big cities. From Ratlam to 150–200 cities across 7–8 states, Shoe Factory has scaled to a crore-level profitable business, fully bootstrapped, with zero cash burn, powered by relationships over hype.

This conversation breaks one of the biggest myths in Indian entrepreneurship.
That serious businesses can only be built from metro cities.

What you will learn in this episode:
•⁠ ⁠Why Tier-3 and Tier-4 cities are India’s biggest business opportunity
•⁠ ⁠How lower real estate, manpower, and logistics costs create faster growth
•⁠ ⁠Why working capital moves quicker outside metro cities
•⁠ ⁠The real economics behind selling ₹700–800 shoes versus ₹1,400 branded pairs
•⁠ ⁠Why branding matters less than product and price in the formal shoe category
•⁠ ⁠How distributor relationships alone save crores every year
•⁠ ⁠Why Shoe Factory never chased sales and focused only on product and relationships
•⁠ ⁠How loyalty in small-city manpower beats constant job switching
•⁠ ⁠The Shop-in-Shop model that is changing Indian footwear retail
•⁠ ⁠Why Shoe Factory pays wall rent, staff salary, and manages inventory for retailers
•⁠ ⁠How a business started during COVID scaled without investors
•⁠ ⁠Why India has more opportunity outside 105 airport cities than inside them
This episode is packed with on-ground business logic, not theory.

No startup buzzwords. No fundraising gyaan.
Just how businesses actually grow in real India.

If you are a founder, operator, retailer, or planning to start a business, this conversation will change how you think about location, scale, and strategy.

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About Nitin Joshi
Nitin Joshi is a Visionary Entrepreneur, Content Creator,, Impactful Business Educator, and Dynamic Public Speaker who is redefining how people approach entrepreneurship and business growth.

With a unique ability to simplify complex concepts, Nitin empowers his audience with actionable insights that lead to real-world results.

In just 3 months, he achieved the milestone of 1 million followers on Instagram by consistently delivering valuable and relatable content for aspiring entrepreneurs and business enthusiasts.

Why follow Nitin Joshi?
•⁠ ⁠Stay updated with the latest trends in business, finance, and leadership
•⁠ ⁠Learn proven strategies to grow your business
•⁠ ⁠Get inspired to take bold steps in your entrepreneurial journey

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