Freelance Designer Pricing Guide: Charge What You're Worth

Описание: How much should you actually charge as a freelance designer? In this video, I walk you step‑by‑step through how to price yourself using both value‑based pricing and hourly rates, and how to communicate those numbers to clients without apologising for them.

Using real numbers from my own practice, you’ll see exactly how to:
• Calculate your minimum monthly rate based on your real expenses
• Add a profit margin and a 'uniqueness' percentage so you’re not just surviving, but growing
• Convert your monthly value-based pricing into a clear, confident hourly rate
• Explain your pricing to clients in a way that feels professional, not awkward
• Set expectations around deposits, payment plans and milestones
• Walk clients through a project proposal with different scope & deliverable options

This video is for freelance designers, may they be brand designers, graphic designers, UX/UI designers, web designers, etc., who are tired of making up their prices as they go, undercharging, or hoping clients won’t ask too many questions about money.

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🎁 Free Project Proposal Template 🎁

If you don’t have a project proposal document yet, don’t worry. You can download the following proposal structure (summary, scope, deliverables, pricing, payment structure, process & next steps) for free here:

✨ https://puccishub.gumroad.com/l/proje...

Use it right after a discovery call to clearly present:
• project scope and deliverables
• timelines and milestones
• total cost and payment options (including your upfront percentage)

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Hi, I'm Chiara, a Designer from Italy. Pleasure to meet you!
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📮 For business inquiries: [email protected]
👔 Connect with me:   / chiara-pucci-hub  
📚 Follow my work:   / pucci.s.hub  
💭 Read my thoughts: https://substack.com/@puccishub?

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Timestamps:
00:00 - Intro
00:38 - Value-based pricing
02:31 - Calculate your own
03:40 - I'll show you my math (all my expenses)
05:27 - Adding taxes
05:47 - Adding a profit margin
06:13 - Adding a 'uniqueness' percentage
06:46 - Calculating your hourly-based rate
07:59 - Client pricing communication: don't work for free!
08:40 - Hello, free consultancy
09:01 - The money talk with clients
09:25 - Project proposal
09:57 - Super Duper Official Legal Contract
10:23 - Wrapping Up