Why Classical Music Is Dying (And How to Save It)

Описание: The conversation explores the challenges classical music organizations face in attracting younger audiences and the need for adaptation and innovation in marketing and communication strategies. The main themes include the aging classical music audience, the impact of cultural arts education, the role of marketing and communication in attracting younger audiences, and the importance of experiential benefits and rebranding. The conversation also highlights the need for classical music organizations to meet younger audiences where they are and to create compelling messages that resonate with them.

Alex Shapiro
amscommunications.org/portfolio
818-821-8881
[email protected]

Chapters

00:00 Introduction and Background
06:16 The Aging Classical Music Audience
10:41 The Impact of Cultural Arts Education
14:41 Meeting Younger Audiences Where They Are
24:43 Rebranding and Creating Compelling Messages

Takeaways

The classical music audience has been aging for decades, and there is a need to attract younger audiences.
The decline in cultural arts education in public schools has contributed to the lack of exposure and comfort with classical music among younger generations.
Classical music organizations need to adapt their marketing and communication strategies to meet younger audiences where they are and to address their concerns and misconceptions.
Experiential benefits, such as subscriber lounges and restaurant discounts, can enhance the classical music experience and attract younger audiences.
Rebranding and creating compelling messages that resonate with younger audiences is essential for attracting and retaining their interest in classical music.

Angela Meleca | Award-Winning Arts Advocate
www.melecacreative.com

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