Quibi & What TikTok Can Learn From Their $1.8bn Failure

Описание: TikTok's coming for YouTube's territory, can some of Quibi's features help it do that, while fighting off competitors like Instagram Reels and YouTube shorts?

Quibi was a streaming service launched in April 2020 with $1.8bn of investors' money, only to shut down in less than 6 months. While its failure was due to more than just the pandemic, were Quibi's unique features actually addressing key problems? And, more importantly, were they addressing problems that TikTok is now struggling with as it tries to make the jump into long-from video? Maybe Quibi was right after all.

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