how U.S. Tariffs cooked SSENSE
Автор: Jam ®
Загружено: 2025-09-21
Просмотров: 93
Описание:
SSENSE, the Montreal-based luxury fashion and streetwear retailer, went from a $4B e-commerce powerhouse to filing for bankruptcy in 2025. In this video we break down the rise and fall of SSENSE, the impact of U.S. tariffs, and how its collapse compares to Farfetch in the world of online luxury fashion.
00:00 - 00:30 Intro
00:30 - 00:40 why i love ssense
00:40 - 1:36 ssense vs. farfetch rant
1:36 - 2:10 why ssense filed for bankruptcy
2:10 - 2:58 luxury ecommerce
2:58 - 4:15 ssense formula
4:15 - 4:30 ssense flagship store
4:30 - 5:00 ssense's net worth
5:00 - 5:27 the downfall
5:28 - 6:25 bankruptcy explained
6:25 - 7:13 failure vs. failure
7:13 - 8:00 losing individualism
8:00 - 8:40 outro
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