Ten Years of Leadership: Pip Wilkins on Growth, Legacy and Championing Women
Автор: Coconut Marketing
Загружено: 2026-02-13
Просмотров: 26
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In this BONUS episode of The Franchise Marketing Show, Steph Gutmann from Coconut Marketing sits down with Pip Wilkins, CEO of the British Franchise Association, for a more personal and reflective conversation than usual.
Recorded at the last franchise exhibition — and marking Pip’s first ever podcast interview — this episode looks back on her 10 years leading the BFA and her personal journey in franchising. Pip shares the lessons she’s learned, the moments she’s most proud of, and how the sector has evolved during her time at the helm.
Together, they explore where franchising is heading next, the challenges and opportunities facing franchisors, and what businesses need to be thinking about now to build sustainable, ethical franchise networks. But at its heart, this episode is about leadership, legacy, and the people behind the progress.
The conversation also looks at women in franchising, including the impact of initiatives such as Empowering Women in Business (EWIB) and Encouraging Women into Franchising (EWiF), and why diversity, representation, and support networks matter more than ever in the franchise world.
Whether you’re a franchisor, franchisee, or considering franchising as a growth strategy, this episode offers a rare and personal insight from one of the industry’s most influential leaders.
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