From Partner to Solo: Launching a Law Firm Brand & Winning Referrals (feat. Rob Hartigan)

Описание: Welcome to Legal Late Night! In this episode, host Jared Correia provides a strategic roadmap for small law firm growth and explores the bold journey of launching a new personal injury brand.

First, Jared shares his "Growth Roadmap" for small law firms. He breaks down the five key pillars of scaling a practice: choosing the right technology, implementing process management, developing a hiring protocol, analyzing granular profitability, and diversifying your marketing beyond referrals.

Then, we are joined by Rob Hartigan, founder of LionHart Injury Law. Rob shares his "origin story" of moving from Boston to Atlanta to support his wife's dream job and launching his own firm in a new market. He discusses the risks of leaving a partnership, the strategy behind creating a unique brand name instead of "Hartigan & Associates," and how he secured a $6 million settlement within his first 18 months. Rob also reveals his secrets for "intentional networking" and why he believes most lawyers are "bad at marketing" on social media.

Finally, stick around for the Counter Program: "The Wheel of Justice." Jared spins the wheel to ask Rob random questions—from his preference for Westlaw's AI features to the "craziest referral" he's ever received (involving a car vs. a tree). Plus, find out why Rob thinks cats are superior to dogs and hear his near-miss encounter with Robert Kraft.

Learn more about Lionhart Injury Law: https://lionhartlaw.com
Check out this week's Spotify playlist: https://open.spotify.com/playlist/2ks...

#LegalMarketing #LawFirmGrowth #PersonalInjuryLaw #LegalTech #Filevine #Westlaw #LionHeartInjuryLaw #JaredCorreia #LegalLateNight #SoloPractitioner #AtlantaLawyer #ReferralMarketing

00:00 Intro & Monologue: Growth Roadmap for Small Law Firms
01:53 Selecting the Right Legal Technology & AI
03:24 Process Management: Workflows & KPIs
05:08 Staffing: Hiring Protocols & Retention Strategies
06:38 Financial Management: Granular Profit Analysis
07:31 Marketing: Moving Beyond Referrals
09:37 Introducing Guest: Rob Hartigan (LionHeart Injury Law)
10:28 The Origin Story: Moving to Atlanta & Launching Solo
13:11 Financial Runway: How to Budget for a PI Firm Launch
15:46 Branding Strategy: Why "LionHeart" Instead of "Hartigan & Associates"?
18:38 The "Trailer" Launch Video & Social Media Strategy
21:05 Intentional Networking: Building a Referral Engine
25:23 Expanding Marketing: SEO, Websites, and Avoiding "Bad Marketing"
29:04 "Lawyers in the Wild": Launching a Video Podcast
35:19 Choosing a Tech Stack: Filevine, LeadDocket, & Arctrieval
39:07 Counter Program: "The Wheel of Justice"
41:21 Eating a Peach: Why Atlanta Beats Boston Weather
43:24 Westlaw vs. Lexis: Using AI for Legal Research
45:13 Cats vs. Dogs: Rob's Controversial Pick
49:15 "Mad Money": Rob's $6 Million Settlement Story
51:30 "Referral Madness": The Guy Who Sued a Tree
54:15 Shredding: The Hardest Songs to Play on Guitar
58:40 Speed Bump: A Robert Kraft Sighting in Seaport
01:02:28 Conclusion & Outro