ETOA Webinar | China Outbound: Prospects for 2026-2027
Автор: ETOA - European tourism association
Загружено: 2026-01-13
Просмотров: 92
Описание:
China, which had become a mainstay of Europe’s inbound tourism market, has experienced an uneven recovery following the COVID years. This unevenness is particularly evident in the geographic spread of demand. While some Schengen countries are expected to return to pre-pandemic levels in the near term, the UK is projected to reach 2019 volumes only toward the end of the decade.
Our expert panels explored several key challenges and trends, including:
Visa and access issues
The impact of rising costs across Europe
Shortages of suitable accommodation
Demographic changes within China
In addition, the discussion touched on evolving Chinese traveller preferences and the growing challenge for group operators posed by self-booking.
Panellists:
Professor Wolfgang Arlt, CEO, COTRI
Scott (Jinxiang) Huang, General Manager – Beijing, G2 Travel
David Edwards, Tourism Insight Expert, ETOA
This webinar is chaired by Tom Jenkins, CEO, ETOA.
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