Pudgy Penguins CEO Luca Netz on the NFT Resurgence Everyone Is Missing

Описание: NFTs are coming back. But Pudgy Penguins CEO Luca Netz says the space won't look like it did last cycle. And it seems like Netz has a point. The Pudgy Penguins memecoin PENGU is up about 400% over the last few months.

So what will make winning NFT projects this time around? And what will new capabilities bring to NFTs?

"The floodgates are open, and you're going to really see the best of what crypto entrepreneurs are going to bring within these next couple of years," Netz tells Coinage in a new interview, highlighting a new creative shift happening in crypto now that the industry is no longer as on high alert as it was under the reign of former SEC Chair Gary Gensler.

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For Pudgy Penguins, one of the leading NFT projects, Netz says the goal has been to establish their lovable penguins as the new characters of the internet and to potentially rival Disney's Mickey Mouse. To do so, the project has leaned heavily on measuring and promoting its virality, including tracking how many people use their GIFs, how often people view their YouTube shorts, and eventually looking for ways to unlock that attention.

"I think at the end of the day, an NFT project's goal is to proliferate the IP, right? Like, if your mission as an NFT project is to not proliferate the IP, I would argue that you shouldn't be an NFT project," Netz explained.

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00:00 NFTs Are Back
02:00 Pudgy Penguins’ Solana Expansion
04:00 NFT to Token Strategy
06:00 Tokenomics: Burn + Demand
08:00 Government Advisors on Crypto
10:00 Pudgy’s ETF and TradFi Push
12:00 Launching the Abstract Blockchain
14:00 Future of NFTs
16:00 2025 Predictions + Partnerships