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What is the GE/McKinsey Matrix? | Strategic Management
Автор: Dragon Business School
Загружено: 2024-12-15
Просмотров: 32
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This session explores the GE/McKinsey Matrix. The GE McKinsey matrix, also known as the GE Matrix or GE-McKinsey Nine-Box Matrix, is a strategic tool used by organisations to evaluate their portfolio of business units or product lines. Developed jointly by General Electric (GE) and McKinsey & Company, this matrix helps businesses analyse and prioritise their investments across different segments based on two key dimensions: industry attractiveness and business unit strength.
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