Demystify Selling with Microsoft - What Specializations Really Signal

Описание: From Solution Partner Designations to Specializations: Choosing the Right Path to Stand Out and Grow

Featuring Rob Fegan (Ryze Partners), Troy Macias and Jamie Thordsem (ISSI)

Are you a Microsoft partner trying to determine which Specialization path is right for you?

In this conversation, Rob Fegan talks with Troy Macias and Jamie Thordsem from ISSI to break down the journey from Solutions Partner Designations (SPDs) to Microsoft Specializations and help partners decide which specialization path makes the most business sense.

Troy and Jamie share practical guidance on how partners can evaluate their real capabilities, customer scenarios, and growth priorities to choose specializations that drive differentiation, revenue, and return on investment. The conversation emphasizes that specializations aren’t about checking boxes, they’re about aligning investments to where partners can scale credibility and growth.

You’ll also hear why Microsoft Specializations matter, how requirements are structured, and how independent audits validate real‑world delivery excellence—unlocking meaningful rewards and benefits when chosen strategically.

What you’ll learn:
💡 How to determine which specialization path fits your business
📈 How the right specialization investments can support revenue growth and long‑term ROI
✅ A high‑level view of the audit and validation process
🏅 Best practices for audit preparation, including understanding requirements and engaging the right technical and business stakeholders