Leveraging Custom Crafted Videos for Local Businesses With Rehan "Ray" of Ray Motion Films

Описание: Short-form video is all the rage these days. But most small businesses don’t know how to leverage it.

Enter Ray of Ray Motion Films.

Ray Motion Films is a full-service digital marketing company based in New Jersey. And Ray has carved out a niche for himself in his local area, working mostly with companies providing financial services. He’s accomplished this by focusing on helping small business owners create “beautiful, unique, and thought-provoking projects”.

One of Ray’s greatest success stories to date has been his work with Badran Tax and Accounting, an accounting firm out of New Brunswick, New Jersey. With Ray’s guidance, Badran has managed to grow an audience of close to 100,000 followers on TikTok.

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago chats with Rehan about a variety of subjects including:

▶️The origins of his interest in entrepreneurship.
▶️How he thinks about pricing his services.
▶️His entire content-creation process for making short-form content with Badran Tax & Accounting.
▶️His mindset in content creation.

And much more…

RELEVANT LINKS
📌Ray Motion Films on Instagram - / raymotionfilms
📌Ray Motion Films Website - https://www.raymotionfilms.com/
📌Ray Motion Films on YouTube - / @raymotionfilms
📌Badran Tax and Accounting on TikTok - / badrantax
📌Jesse Wellens YouTube channel - / jesse
📌Smosh YouTube channel - / smosh
📌Casey Neistat YouTube channel - / caseyneistatofficial
📌Chris Do - The Futur YouTube channel - / thefuturishere

MUSIC TRACK: "Hip-Hop" from Motion Array (https://motionarray.com/royalty-free-...)

CHAPTERS
00:00 Intro
02:43 Start of conversation with Ray
04:24 Constant innovation in content creation
07:22 Adjusting routines to become better
08:00 Mentality as a content creator
09:37 The origins of Ray’s interest in entrepreneurship
11:26 Ray’s inspiration in creating videos
15:53 Ray’s career journey
19:15 Working in the Real Estate industry as a content creator
22:35 Finding a niche in TikTok
23:55 Looking for the ideal clients
27:12 Using TikTok to open new business opportunities and get more clients.
27:56 Targeting a specific audience and creating tailor fit content
28:41 Knowing when to outsource people
30:37 Targeting clients in the Real Estate and Financial industry
34:26 Pricing your services
38:31 How to justify your pricing to clients
40:53 Leveraging TikTok to drive audience to all your other online platforms
42:40 Content creation process and working with Video Husky
52:04 Collaborating with clients
55:32 Filming short form content
57:53 Scripting short form videos
1:01:18 Ray’s next step for his business
1:06:56 Creative industry in the next 10 years
1:10:48 Where to follow Ray