Exhibitions are irreplaceable | Face to Face with Bhupinder Singh, CEO, Messe Muenchen India

Описание: #MesseMuenchenIndia #exhibitions #SpecialInterview

The pandemic has had a debilitating effect on all businesses around the globe. The Exhibition Industry was at the forefront among those that were hit the hardest. The trade fair industry across the world went into a limbo as the pandemic spread its tentacles across a dumbfounded world. Even as the first wave started waning, the uncertainty over government mandates on large gatherings kept the industry on tenterhooks.

Elaborating on the tsunami of uncertainty that gripped the organisation, Bhupinder Singh says, “We at Messe Muenchen India were like deer caught in the headlights; survival took precedence as we explored newer business models to stay afloat. Although several organizations attempted creating digital marketplaces, they at best became a tool to stay connected with the communities that were being hitherto served. As the industry started coming to terms with a post-pandemic new world order, industry ecosystems needed to be satisfied with the risk mitigation measures that organizers were adapting to deftly manage uncertainties. Thus, even credible and trusted marketplaces were being viewed with a doubtful lens. It was amply evident that we needed to rebuild trust and confidence in trade fairs and, by extension, our commitment to deliver meaningful marketplaces to the communities we served. We at Messe Muenchen India needed a paradigm shift in describing our existence. The pandemic had presented the opportunity to stop, look back and reload our purpose statement, redefine our mission, and rediscover our values, aligned with the parent company but customised for the Indian market.”