Understanding Promotional Pricing
Автор: BusinessFocus CostDownBoostProfit
Загружено: 2019-08-26
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Explain : Promotional Pricing
Promotional pricing is when prices are temporarily priced below list price or cost to increase demand. Promotional pricing strategies that may be used include:
Direct discount on goods, including percentage reductions and special pricing .
Bulk discounts and variants of this, including 'buy one get one free' (BOGOF) and 'three for the price of two.
Price matching, where a range of goods (or all items) are promised to be at the same price as competitors.
Vouchers that offer single discounts, such as from the above list, or which need to be collected, for example where more vouchers.
Loyalty points that can be used to purchase goods or even give a 'cash back' that amounts to a discount on all goods.
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