BNI Educational Moment - Inviting Visitors the Easy Way

Описание: Jon Sooy is the CEO of BroadVision Marketing, a Digital Marketing Agency specializing in Inbound Marketing and is the current Educational Coordinator for The Next Level BNI Chapter in Sonoma County California.

Inviting visitors to your chapter can be a challenge for some. You see, many of us tend to make it complicated. Here's an easy script to help you grow your chapter by inviting great visitors!

Transcript:

Let’s talk about inviting visitors. Why invite them? There are several reasons why we want to have visitors… but probably the most significant is to fill open categories in the chapter. For some, inviting visitors is easy. But many of us seem to struggle with it a little bit. I think it is because we tend to make it too complicated…. That is, we say way too much while we are trying to convince someone to be our guest. Well, guess what? It’s actually pretty easy if you keep your message simple.

To illustrate, I’m happy to have two members of The Next Level Theater Company, David Comfort and Eric Gibboney act it out for you.

David: So, Eric… it’s been great learning more about what you do. Life Insurance is such a great thing… everyone should have a policy!

Eric: (laughs), Yes, I agree. Thanks for this meeting, it was interesting learning about what you do as well. All businesses need a website!

David: You know, I just thought of something. But before I go on, are you in a position where you can handle more business? Do you have room for growth?

Eric: Yes, always.

David: I am a member of a networking group and we have been looking for someone who sells life insurance that we can pass referrals to. Do you like to receive referrals?

Eric: Yes, always.

David: We meet once a week to get to know each other better because that makes it easier for us to pass referrals. I’d like to introduce you to the group. Would you consider coming as my guest? I think you would do very well in there!

Eric: Yes! Why not?

David: Here are the details on this card. Our group is called The Next Level and here is where we meet, the day and time. Suggest you arrive 15 minutes early and bring lots of business cards as I am sure many people will want one. Breakfast is on us. I can pretty much guarantee that you’re going to have fun!

Thanks guys! Do you see how simple it can be?

Let me run through the basic steps here:
Step one: Ask the person if they want to grow their business. It’s very rare that someone will say ‘no’ to this!

Step two: Tell them that you have a group of peers who are looking to give referrals to someone who does what they do!

Step three: Ask them to come visit! We have even made that part even easier, you see our award winning Chapter has these handy little cards that have the address, meeting time and directions! See the visitor hosts to get yours.

So… let’s go invite some visitors!