From Modestwear to Market Leader: Elzatta’s Untold Journey (Part 1)

Описание: LIFT – Elevate X Conversations – Episode Eight (Part 1)

In this episode, Cassandra sits down with Tika Mulya, VP Brand of Elcorps (Elzatta), to uncover her inspiring journey of stepping into the professional world, joining her family business, and dedicating her career to strengthening one of Indonesia’s most influential modest fashion companies.

About Tika Mulya & Elcorps:
As the daughter of Elcorps’ founder, many assumed her path would be paved with privilege. But Tika chose a different route, starting from the ground up, going through HR processes, interviews, and even salary negotiations just like any other employee. Her journey reflects resilience, humility, and a commitment to serve beyond the weight of her family name.

Under her leadership as VP Brand, Elcorps continues to expand its influence not only through modest fashion with Elzatta, but also through impactful initiatives. Her story is as much about personal growth as it is about carrying and evolving a family legacy.

Tune in and be inspired by how Tika Mulya combines legacy, leadership, and purpose to create meaningful impact in the family business world.

#podcast #lift #interview #familybusiness #leadership #modestfashion #entrepreneurship #womenleaders #Elcorps #Elzatta

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