India's Snacking Revolution: Healthier Choices Driven by E-commerce & Logistics

Описание: Indians have always cherished their snacks—from the spicy crunch of namkeen to the comforting warmth of a midnight Maggi. However, recent trends indicate a significant shift in our snacking choices.

According to the Household Consumption Expenditure Survey (HCES) 2023-24, spending on beverages, refreshments, and processed foods now constitutes 11.09% of food expenditure in urban areas and 9.84% in rural regions.

This transformation isn't solely about health consciousness. The rise of e-commerce platforms and advanced logistics has empowered consumers with information and accessibility, enabling smarter choices.

Emerging brands like The Whole Truth, Yoga Bar, Slurrp Farm, and Open Secret have leveraged these platforms to challenge traditional FMCG giants. In response, established companies are adapting—Amul's introduction of a high-protein kulfi and Britannia's launch of protein-rich biscuits exemplify this trend.

This video delves into how logistics, technology, and evolving consumer behaviors are reshaping India's snacking landscape.

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