#4 - How to level up your CRM strategy?

Описание: CRM isn't just about data, or insights, or tech, or activation. A great CRM program enables a business to build a customer-centric marketing strategy that is effective, transparent, measurable, and scalable. Discover how you can advance your own CRM marketing strategy.


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Chapters
00:00 - Intro
00:31 - How Do You Define CRM?
14:52 - Are You Thinking About KPIs the Right Way?
21:14 - Don't Shoot the Moon When It Comes to Your Tech
22:34 - Marry Your Short- and Long-Term Goals