Analyzing Ann Handley's Delightful Keynote Speech Opener | WHY THEY RESONATE

Описание: Join my public speaking accelerator: https://jayacunzo.com/signaturetalk
Work with me 1:1 to build your platform of influence (premise, IP, speeches, and stories): https://jayacunzo.com/services

We've all experienced the frustration of a speaker who immediately conveys that this speech will be a rough ride. We've also experienced the addicting feeling of leaning in, feeling delighted, and wanting more from the very first seconds. What's the difference?

In this edition of WHY THEY RESONATE, I watch Ann Handley deliver the opening moments of a 2023 speech at CEX (Content Entrepreneur Expo) called Writing Like the Robots Can't, all about finding your voice and unleashing your quirks.

I'll break down what's working and why, point out the hidden things most people won't see or try that causes speakers and storytellers to more easily differentiate and resonate, and I'll share some prompts and frameworks you can use right away to increase your impact wherever you communicate.

👋 Show Ann some love!
Website: https://annhandley.com
LinkedIn:   / annhandley  
Instagram:   / annhandley  

GET CONNECTED, GET BETTER:

🧰 Resources for your speaking: https://jayacunzo.com/speaking-resources
🎤 Book me to speak: https://jayacunzo.com/keynotes
📬 My Newsletter: https://jayacunzo.com/newsletter

ABOUT ME, JAY ACUNZO:
Don’t market more. Matter more.

Win better clients and more opportunities by going from competent to resonant. I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google & HubSpot and a globally touring speaker, show host, & author. I've spent 20 years communicating the same way I teach clients—as your practitioner-peer, not a coach with templates.

I've written books about creativity and storytelling and traveled the world giving keynotes to marketers and managers, dentists and designers, leaders and landscapers. My clients include bestselling authors, mainstage TED speakers, startup founders, and seven-figure coaches and consultants. Brands like Salesforce, Wistia, GoDaddy, Zillow, and Mailchimp have trusted me to support some of their most visible storytelling projects.

I began my career in sales and marketing at Google and HubSpot, and my own journey as a speaker has been featured in 3 different books.