Value First Sales: The GTM Strategy Nobody Is Using

Описание: Everyone is obsessed with the perfect pitch.
The perfect cold email.
The perfect AI prompt.

But what if the real problem isn’t your messaging — it’s that you’re asking too soon?

In this episode, we break down why only 3–4% of your market is actually in-market… and why chasing meetings is killing your pipeline.

You’ll learn:

Why value-first marketing outperforms pitch-first sales

How to create lead magnets that actually generate intent

The psychology behind “give before you ask”

How to use transcripts + real customer data to build authority content

Why most founders misunderstand lead magnets completely

How to test ICP pain points before scaling GTM

The difference between engagement and actual buying intent

How value-first outreach increased response rates from 1.4% to 5–7%

Why branding comes AFTER value

How to build pipeline without running ads

This is not theory.

This is tactical GTM execution.

If you’re a:

Founder

SDR

AE

Head of Sales

GTM Leader

B2B SaaS operator

You need to watch this.

Because pipeline isn’t built by pitching.

It’s built by solving.

Suggested Timestamps :

00:00 – Why Everyone Is Focused on Pitch Instead of Give
02:19 – Only 3–4% of Market Is In-Market
05:14 – 82 Lead Magnets Later… What Actually Works
07:17 – Becoming the Expert Through Value
17:06 – $700,000 Worth of Organic Reach
21:12 – Right Thing. Right Person. Right Problem.
22:36 – Stop Asking for Meetings
30:59 – The Research Framework for Building Real Guides
37:30 – 1.4% vs 7% Response Rates
40:20 – Why Most Lead Magnets Fail

#gtm
#b2bsales
#leadgeneration
#saas
#salesstrategy
#founderadvice
#outbound
#pipeline
#contentmarketing