GERETY TALKS with The Gate

Описание: Gerety Talks with event partners for the Diamonds are Forever BBQ: Kit, Jamie and Lucas from The Gate.

Kit Altin, Chief Chief Strategy Officer, The Gate Worldwide
Kit is known for having the most extraordinary career path in the industry due to her entrepreneurial spirit. Her career spanned from set designer and builder, to community manager for Iron Maiden, to Head of Innovation and Global Planning Director at Leo Burnett London; here she led strategy on the global fabric care portfolio for Procter and Gamble, as well as devising the world-first responsive multiplatform campaign for the London 2012 Olympics sponsorship by McDonald’s.

Currently Kit is Chief Strategy Officer at The Gate, where in 3 years has helped to transform the strategic and creative output, create a unique working culture, and win a record-breaking number of awards in the history of the agency, positioning The Gate as top performing UK small agency at D&AD and Cannes in 2021. This year, she was also distinguished with the Drum Strategy team of the year award. Kit has a clear growth mindset and has been pivotal in building The Gate’s client roster.

Kit’s no stranger to building businesses from the ground up and one of her passions is communication that changes the world for the better. She co-founded a successful agency – Change - to do just that. Change was internationally recognised and highly awarded for its innovative and effective campaigns, and Kit was named by the Institute of Practitioners in Advertising as a Woman of Tomorrow for her pioneering work with Change.

Kit is also renowned for her commitment to help building careers and is a leading member of the D&AD faculty, designing and delivering some of their most popular masterclasses, raising the skills bar for individuals, agencies, and brands. She has judged prestigious award shows such as D&AD, D&AD New Blood and Effies, and regularly speaks at industry events and conferences.


Jamie Elliott, Chief Executive Officer The Gate London
Jamie has led The Gate London since January 2017, helping the agency be named ‘Small Agency of the Year’ by Oystercatchers within 18 months of his arrival. He has over 20 years’ experience developing and delivering highly effective communication strategies and award-winning campaigns. Under his leadership MullenLowe London became EFFIE Agency of the Year and campaigns he has overseen the development of have won Cannes Gold Lions, APG Creative Strategy Gold, IPA Effectiveness Golds, Marketing Society and EFFIE Golds and D&AD Yellow Pencils amongst many other awards.
Recently, he’s led The Gate to be one of the most highly awarded UK agencies of all shapes and sizes through campaigns for Replens, Anusol, and Childline; and gain greater recognition in the industry by achieving the mark of “Most Improved” in Campaign Magazine’s School Report and shortlisted for Oystercatchers Small Agency of the Year 2021.
Jamie has an MBA and is an elected member of the IPA Council.


Lucas Peon, Chief Creative Officer, The Gate London
Lucas is known for being a multifaceted creative leader who has spent over 20 years delivering growth through creativity for some of the best companies in the world.
Due to his entrepreneurial spirit, he comes armed with a unique background that includes heading film production houses, digital marketing companies and traditional advertising agencies.

Lucas is no stranger to breaking records in the industry. He spent 4 years leading the creative department at J. Walter Thompson London, achieving its best creative awards performance in two decades. Winning more than 200 awards, including 10 Cannes Lions (with the first ever Lion for BT Sport), 9 D&ADs pencils, and 10 Clios, among others. Additionally, with his legacy, the agency won 95 awards in 2020 – the most of any UK creative agency. Counting two Grand Prix and over 40 Gold, including a Gold at Cannes Lions, one of the UK’s nine D&AD Yellow Pencils, and a Grand Prix at the DMAs.

Currently Lucas is Chief Creative Officer at The Gate London. Since joining only two years ago, his top-quality work has already won the greatest number of accolades in the history of the agency (including 5 Cannes Lions, 3 D&AD pencils, 3 Clios and 2One Show awards, positioning The Gate as “top performing UK small agency at D&AD and Cannes” in 2021, and helped it make highly competitive industry lists such as "Campaign Magazine’s Top 15 campaigns of 2020" among others. Lucas has a clear growth mindset and has been pivotal in building The Gate’s client list, seeing the agency add 7 key new brands to its roster in less than 24 months.

Born in Argentina, raised in France, having lived in Brasil, Chile, Mexico, the United States and the UK, Lucas’ passion lies in driving highly distinctive, multi-disciplinary work that grows brands and businesses by understanding the wonderfully diverse world we live in and how we live it