Story of NB Archive Remastered by AURALEE×TDS 23SS

Описание: AURALEE and TOKYO DESIGN STUDIO New Balance have looked into the New Balance archive collections of New Balance collectors around the world. Thanks to their passion for New Balance, together they selected vintage items to RE-DESIGN and upgrade for today.

NB Archive Remastered by AURALEE×TDS SS23 started when AURALEE met these two collectors of New Balance, whose collections feature some of the rarest items around the world. Thanks to their passion for New Balance, together they selected vintage items to remaster and upgrade with AURALEE's pattern-making and sense of color—using functional materials, while making the most of the design lines of New Balance archival pieces from the 1980’s and 1990’s. The attitude of both brands, which aims at updating the products for better and easier wear in the modern age, rather than reproducing them exactly as they were at the time, reflects the mindset of the contemporary, urban dwellers who love the old and the new, equally.

TDS, which designs with a modern approach while respecting its own heritage, and AURALEE, which spares no effort in researching and loving vintage details, have remastered New Balance's archival pieces for this collection. A new sportswear that emotionally connects athleticism and culture.

Featuring Richie Roxas, Samuel Pearce, Ryota Iwai
Video by Raphael Chipperfield, Yasuyuki Takagi