The AI Visibility Playbook AEO Briefing for B2B Marketers - Orange Marketing

Описание: 10 AEO Tactics You Can Implement This Monday | Answer Engine Optimization for B2B Marketers

Is your organic traffic plummeting? You're not alone. In 2024-2025, businesses experienced a "traffic apocalypse" as AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews changed the game forever.

In this comprehensive webinar, Rebecca Gonzalez from Orange Marketing shares the exact strategies that are working RIGHT NOW to get your content featured in AI search results. After our organic traffic dropped significantly, we dove deep into AEO research and started seeing early signs of recovery—and we're sharing everything we learned.

What You'll Learn:
✅ Why a 47% click reduction is happening when Google AI Overviews appear
✅ 10 practical AEO tactics you can start Monday morning
✅ How to format content for AI engines (it's different from traditional SEO!)
✅ The surprising importance of FAQ sections (one company saw 8% traffic increase in just 3 weeks)
✅ Why brand mentions and citations matter more than ever
✅ How to track your AI visibility without expensive tools
✅ The best platforms AI engines are crawling (and how to get featured)
✅ Tools we're actually using (including free options)

BONUS: AI-driven traffic converts better! Learn why these visitors are further down the funnel and ready to buy.

Key Timestamps:
0:00 - Introduction & Why This Matters
3:45 - The Traffic Apocalypse Explained
6:43 - 10 AEO Tactics Overview
7:18 - Put Answers First & FAQ Strategy
12:00 - Link Building is Back (Our Viral LinkedIn Post)
17:41 - Schema Markup & Technical SEO
21:29 - Reality Check & Best Practices
22:24 - Tools We're Actually Using
27:05 - Monday Morning Action Plan
28:07 - Q&A Session

Resources Mentioned:
HubSpot Free AEO Grader
AI Trust Signals
Super Schema (for HubSpot users)
Fresh Juice LLMS Generator

💡The bottom line: SEO and AEO work together. Don't abandon SEO, but you MUST adapt to AI engines now.
📥Download the slides and access all cited sources - links in the video description
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About Orange Marketing: We're a top 10 U.S. HubSpot Diamond Partner specializing in B2B marketing. When our own traffic plummeted, we became obsessed with solving this problem, not just for us, but for all B2B marketers facing the same challenge.