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Building Authentic Brands: Philippe Mihailovich on Luxury Branding and Sustainability
Автор: SP Jain School of Global Management
Загружено: 2024-09-25
Просмотров: 233
Описание:
It’s not everyday that one gets to sit down with the lead author of one of the top 10 branding books, HAUTE ‘LUXURY’ BRANDING, and get his thoughts on brand authenticity and the conscious move towards sustainability.
Meet Philippe Mihailovich, the founding partner of HAUTeLUXE – a discreet luxury branding consultancy for CEOs, as he draws from real-world examples and offers insightful perspectives on ‘brand story-building’, ‘brand story-living’ & ‘brand repair’.
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